Let's face it: My people are weird. … of a Hilux pickup commercial is an unusual riff on that reputation, but “Waku Doki,” Japanese for “heart pumping, adrenaline racing” is a new theme for the brand globally as it continues working to upend its reputation as a manufacturer of dull, appliance-like vehicles. … In fact, this Up Garage auto accessory store ad isn't admittedly all that bizarre, but it humorously leverages Japan's fixation with schoolgirl cuteness and sexuality. …

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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown …