The 2012 Beetle design is an open and acknowledged effort to make the car look more “masculine” than the 1990s “New Beetle;” VW’s web site uses the tagline “More Power, Less Flower. … reminds me of my student days at dear auld ISU, and a kind of subtle but lasting design-joy at both the cute and cheery appearance of the Beetle itself, which never failed to bring a smile to my face, and the odd, wonderful synchronicity between the 1990s Beetle and the original iMac. … …

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The new(er) Beetle and iconic design | Modern Ideas