Playing the role of chief executive, he shows the inner-workings of the charity—volunteers fielding donation calls, a giant money collection room and research facilities. The set was … Directed by Michael Humphrey, the films are interspersed with interviews of CureKids researchers, CureKids ambassadors living with illness and the odd celebrity appearance. They explore the …. The big 'Be Good with Money' reveal was polarising (and strangely American). But this one